Lola Okunnu
Pealz@hotmail.co.uk
My project aims to shed light on the phenomenon known as the ‘brand consumer crisis’-
ie the widening gap between actual brand identities, aspirational lifestyles,
consumerism and people’s individual income, or lack of it …where for many people it is impossible to ‘live the brand’ yet they are increasingly bombarded with images which draw them towards that idea. Whilst not denying the allure of such images, how do we see
consumer objects for what they actually are, in a realistic economic framework?
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